Mental Health America Announces New Cause-Marketing Initiative Bringing Wellness Home to Boost Americans' Mental Health and Well Being
Contact: Heather Cobb, (703) 797-2588 or firstname.lastname@example.org
ALEXANDRIA, Va. (August 16, 2007) - Mental Health America, the nation's oldest and largest mental health organization, today announced its new awareness and cause-marketing campaign, "Bringing Wellness Home." The campaign centers on the importance of stress reduction and positive mental health for all Americans and aims to establish mental health as an integral part of each American's overall healthy lifestyle, starting right at home.
"Today, in America, we live in a stressed-out, 24/7 society," said Dr. David Shern, president and CEO of Mental Health America. "Bringing Wellness Home is pivotal to helping Americans rebalance their stressful lives and improve their mental health and overall well being. The Campaign is designed as a personal action-initiative for every American to achieve their wellness goals."
One of the initial goals of Bringing Wellness Home is to raise mental health understanding and empower Americans to maintain their mental fitness and wellbeing. Though it can affect their work and home life, most Americans neglect to address the stress and other mental health problems they experience in their daily lives. In addition, many Americans, due to shame and embarrassment, do not seek needed mental health treatment.
More than five decades ago, Mental Health America founded Mental Health Month in May. In honor of this well established observance, Mental Health America looks to kick off nationwide Bringing Wellness Home activities in May 2008 with the support of its more than 320 affiliate across the country.
"Through Bringing Wellness Home, we are going to raise the bar for all Americans to become conscious of what they as individuals can do to improve their state of mental health. We are looking forward to inviting Corporate America to take a leading role in this effort," added Shern.
Kim Kaiser and Associates, LLC is the cause-marketing consulting agency for Bringing Wellness Home. Kim Kaiser, principal of KKA said, "We see a huge opportunity for corporations, brands and key service industries that want to associate their brands with all the positive benefits of Bringing Wellness Home. Such support will serve to educate Americans on the benefits of positive mental health and boost their mental health outlook for years to come."
Companies and brand teams looking to create customizable, consumer-activated components to generate good will and market activity around the national "Bringing Wellness Home" campaign, should contact Kim Kaiser and Associates at 212-686-4535 or email@example.com.
Mental Health America, formerly known as Mental Health America, is the country's leading nonprofit dedicated to helping all people live mentally healthier lives. With our more than 320 affiliates nationwide, we represent a growing movement of Americans who promote mental wellness for the health and well-being of the nation - everyday and in times of crisis.